Upvertising

Still got questions? Here are some answers
 

Frequently Asked Questions

 
Why is it called Pay Per Click?
While running such an advertising campaign, you only pay when someone clicks your ad to visit your website, find your location or call your business, hence the name Pay Per Click. You don’t pay anything if someone sees your ad but doesn’t actually click on it.

How much is the cost of a click?
The amount you pay for a click depends on some factors such as the audience you are targeting, the competitiveness of the industry you’re active in and of the keywords targeted, the historical performance and relevance of your keywords and ads and more. The cost of a click may vary from a couple of cents to tens of your local currency.

What are the benefits of paid advertising?
Your business can appear almost instantly on the first page of the most popular search engines; when people actually look for businesses such as yours or for products and services you sell, using keywords specific to your business/industry. An optimized PPC campaign can generate qualified traffic from prospects, leading to higher sales and conversion actions once users arrive on your website. You maintain total control over your costs – you only pay when people click on your ads – and you can set any advertising budget you want: some businesses spend tens of thousands a month while others are comfortable investing several hundred. Paid advertising makes it easy to measure which keywords and ads work best leading to continuous improvement of the campaigns.

What are your strenghts?
The experience gained during the thousands of hours worked with pay per click campaigns and the quality of the campaigns we created and managed for our clients. The close working relationships developed between our clients and our experienced PPC consultants. The clear and insightful reporting we provide to our clients and the easy to understand no-jargon communication with them.

How do I control your work and costs?
Beside regular reporting and work in progress meetings and conf-calls, you have 24/7 access to all of your data to measure results of your campaigns and assess our work. All accounts (Google AdWords, Google Analytics, Google Webmaster Tools/Search Console, Social Media profiles, etc) will be setup in your name and you will have total ownership (we only need shared access to perform our tasks). Our fees are separate from the search engines and social networks fees so you always know what you’re paying us and what you’re paying search engines and social networks for.